When I landed in Canberra at the beginning of the year to pursue MBA at ANU, it was the first time I was so far away from my family back in India. Naturally, the first thing that came to my mind was how could I communicate regularly with my family. International calls to India are too expensive so that option was untenable. Was there any cheaper alternative available?
Lebara Mobile came to my rescue. I came across this company at the Canberra Multicultural Festival and found that their product suited me fine. The company offers free sim cards and cheap international calls, targeted at the large number of overseas students spread across various universities in Australia. Various top-up options such as $10, $20 and $30 are available. The call rates are quite low: for instance, calls to India cost 20 cents/min (the company had a promotional offer rate of 0 cents/min when I first bought the sim). In effect, the company seeks to bring my family members closer to me and the marketing tagline 'Bring them closer' helps them connect with the customers. The company creates value for the students and makes money through the large number of subscribers.
Advertisements of the Lebara sim cards are ubiquitous in various stores in ANU and other shops in Canberra. This, I believe would be the case in Sydney, Melbourne and other cities as well. Interesting, other companies are trying to cash in as well. Just the other day, I found a company called Lyca Mobile providing free sim cards and cheap international calls to various Asian destinations.
Lebara Mobile came to my rescue. I came across this company at the Canberra Multicultural Festival and found that their product suited me fine. The company offers free sim cards and cheap international calls, targeted at the large number of overseas students spread across various universities in Australia. Various top-up options such as $10, $20 and $30 are available. The call rates are quite low: for instance, calls to India cost 20 cents/min (the company had a promotional offer rate of 0 cents/min when I first bought the sim). In effect, the company seeks to bring my family members closer to me and the marketing tagline 'Bring them closer' helps them connect with the customers. The company creates value for the students and makes money through the large number of subscribers.
Advertisements of the Lebara sim cards are ubiquitous in various stores in ANU and other shops in Canberra. This, I believe would be the case in Sydney, Melbourne and other cities as well. Interesting, other companies are trying to cash in as well. Just the other day, I found a company called Lyca Mobile providing free sim cards and cheap international calls to various Asian destinations.
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